Ideal client targeting
We define the industries, roles, company sizes and markets you want to reach, so the list is made of people who could actually buy from you.
Reach out first
Targeted LinkedIn and email campaigns that put you in front of the decision-makers you want to work with — and keep the conversation going after the first message.
Precise targeting. Personal messages. Consistent follow-up.
What's included
Six parts, run as one pipeline. Targeting decides who hears from you, messaging decides whether they answer, and follow-up decides whether it turns into a conversation.
We define the industries, roles, company sizes and markets you want to reach, so the list is made of people who could actually buy from you.
Every message leads with something relevant to that person and a clear reason to connect. Nothing goes out that reads like it was sent to a thousand people.
Connection requests and real conversations with the decision-makers who fit your offer — the people who can say yes without asking anyone else.
Focused email sequences built around your services, reaching the same vetted list directly rather than waiting for them to find you.
Consistent follow-up keeps conversations moving without anyone on your side chasing it manually. The second and third touch actually happen.
We track replies and lead opportunities, then adjust targeting and messaging around whatever is landing. The list gets sharper every month.
How it runs
Industries, roles, company sizes and the markets you serve. You see the target list before a single message goes anywhere.
LinkedIn and email together, in your voice, written for the person receiving it. You approve the message once and we run it.
Sequences keep running on their own. Each month we report replies and opportunities, then tighten targeting and messaging around what worked.
Why it matters
Search and referrals both wait for the customer to make the first move. This is the part of the pipeline that doesn't.
Word of mouth only travels as far as the people who already know you. Outreach is how you reach the ones who don't, before a competitor does.
The person who can sign isn't always in-market today. Search finds the ones who are; outreach reaches the ones worth knowing before they start looking.
Most replies don't come off the first message. Automated sequences mean the follow-up happens on schedule instead of whenever someone remembers.
Questions
No. The list is built to criteria you approve, and each message leads with something specific to that person and their business. Volume without relevance gets ignored and damages your name while it's at it.
We do, in your voice, and you sign off before anything sends. If a reply needs you specifically, it comes to you — we don't pretend to be you in a real conversation.
Connection requests and messages go out under your business's identity, paced so it reads like a person rather than a machine. We'll walk through the exact setup on the call before anything is switched on.
Approve who we're reaching and what we're saying, then take the conversations that come back. Everything between those two points is handled.
We report replies and real lead opportunities, not how many messages went out. Sends are an activity number; replies are the only one worth looking at.
Tell us who you want in front of — the industries, the roles, the markets — and we'll tell you on the call whether we can reach them and what that looks like.